Our Story
Harbor & Thread was born from a simple idea: that everyday objects should tell a story. Our founder, a former fashion buyer with an eye for emerging Southern designers, opened the first Harbor & Thread on King Street in 2016 with a curated collection of locally sourced apparel and handcrafted home goods.
What started as a 1,200 square foot shop has grown into three retail locations and a thriving e-commerce business. Our direct-to-consumer online channel — launched during COVID in 2020 — has grown 340% and now represents 31% of total revenue. We carry over 200 independent brands, with an emphasis on Southern makers, sustainable materials, and timeless coastal style.
Our team of 22 includes three store managers, a dedicated e-commerce director, and associates who are as passionate about the brands we carry as our customers are. We don't just sell products; we curate a lifestyle rooted in the charm and warmth of the Lowcountry.
- Founded
- 2016
- Headquarters
- Charleston, South Carolina
- Employees
- 22 full-time and part-time staff
- Entity Type
- S-Corporation
- NAICS Code
- 448140 — Family Clothing Stores
- Annual Revenue
- $3.2M+ (2024)
- E-Commerce Platform
- Shopify Plus
- Product Markup
- 2.2x - 2.5x wholesale-to-retail
- Gross Margins
- 54-58%
- Tourist Market
- 7.8M annual visitors to King Street corridor